PRIVACY POLICY

Last updated: October 2025.

CONTENTS-

  1. WE ARE

  2. CONTACT US

  3. CONSENT

  4. PERSONAL INFORMATION WE COLLECT AND WHY

  5. HOW WE HANDLE PERSONAL INFORMATION

  6. DATA SECURITY AND BREACH

  7. THIRD PARTY LINKS AND SERVICE

  8. YOUR RIGHTS

  9. RETENTION PERIOD

  10. DATA DELETION

  11. CHILDREN

  12. CHANGES TO PRIVACY POLICIES

1. WHO WE ARE

  1. We are Bacardi India Private Limited (“Bacardi / We / Our”), is a group company of the largest privately held spirits company in the world. Bacardi recognises the importance of privacy, confidentiality and security of your personal data and values the trust you place in us.

  2. This Policy applies to Personal Information or Sensitive Personal Data or Information collected or processed, by Bacardi or through its group companies through this application/ website. Your Personal Information includes information or a combination of information that could directly or indirectly be used to identify you (“Personal Information”).

  3. This Privacy Statement explains how we handle, treat, protect and otherwise process your personal data provided to us and how we use that information in connection with the services or products offered by us. This Privacy Statement is published in accordance with the data privacy laws of India. Please read this Privacy Statement carefully. Furthermore, by visiting our application, providing your information or using our services or product, you expressly agree to be bound by this Privacy Statement.

2. CONTACT US

  1. If you have any queries, grievance or concerns relating to this Privacy Policy or the processing of your Personal Data. You may contact our Grievance Officer at:

    2. Name: [Insert Name]

    Designation: Grievance Officer – Data Protection

    Email: dataprotection@bacardi.com

    Postal Address: Bacardi India Private Limited, [Insert Office Address]

    The Grievance Officer shall redress the grievances within one month from the date of grievance.

3. CONSENT

  1. By using our platform, providing your information, or using our services and products, you consent to the collection, use, disclosure, and processing of your personal information in accordance with this Privacy Policy. If you provide us with personal information relating to another person, you confirm that you have the authority to do so and permit us to use that information in line with this Privacy Policy.

  2. For the collection, storage, use, and processing of Personal Information, we will obtain your consent in writing, whether through physical form, email confirmation, click-wrap acceptance on our digital platforms, or any other verifiable electronic means. Such consent will be recorded and stored for compliance purposes.

  3. You expressly authorize us to share your personal information with trusted third parties, including service providers, marketing and promotional partners, event organizers, logistics providers, and technology partners for purposes such as verifying eligibility for age-restricted services, facilitating participation in promotions, improving our products and services, and providing you with relevant offers and communications. By providing your personal information, you consent to Bacardi (including its affiliates, service providers, and marketing partners) contacting you by SMS, instant messaging apps, phone calls, and/or email for the purposes described in this Privacy Policy.

  4. You have the right to withdraw your consent at any time by contacting us. Please note, however, that withdrawal of consent will not apply retroactively and may limit or prevent us from providing certain services or benefits where your information is necessary.

4. PERSONAL INFORMATION WE COLLECT AND WHY

We collect or process various categories of Personal Information as part of running our business. We may obtain your Personal Information:

  1. from you, for example, when you subscribe to any service we offer, or when you contact us;

  2. from your device, operating system or browser;

  3. from our partners, such as advertising networks, service providers (including Internet service providers), social networks, data brokers, vendors and suppliers; from other members of our group of companies;

  4. from publicly available sources (for example, if you work for one of our business partners, your company website).

These are the categories of Personal Information we might collect about you:

CATEGORY DO WE PROCESS ANYTHING IN THIS CATEGORY?
Identifiers Yes. We may process names and surnames, addresses and other contact details, online identifiers (including social media profiles, when you use them to create a Bacardi one), internet protocol addresses, information about operating systems and browser types, email addresses, usernames and passwords, identification documents, or other similar identifiers. Please see our Cookie Policy, too.
Personal information Yes, we may process names and surnames, addresses, signatures, telephone numbers and other contact details, identification documents, employment information, bank account numbers, payment card numbers.
Sensitive information Yes, we may process age and gender identity or expression. We might also be able to infer this kind of information from other pieces of information about you, that we might obtain from you or third parties.
Commercial information Yes, we may process information about products or services obtained, or considered, or other purchasing or consuming histories or tendencies.
Biometric information No.
Internet or Other Electronic Network Activity Information Yes, we may process your browsing or search history, information regarding your interaction with our websites, applications or advertisements.
Geolocation Yes, we may process information about your location.
Sensory information Yes, we may process your image or voice.
Inferences drawn from personal information Yes, we may process your preferences, characteristics and behaviors.

We may also collect:

  1. information you submit to us when you contact us posting materials, comments, reviews or requesting our services;

  2. responses you provide as part of our surveys, competitions, games and other interactive services;

  3. language of our communications;

  4. preferences regarding online marketing, advertising and tracking;

  5. category you belong to (e.g. consumer, supplier, existing or prospective customer);

  6. system login information, if you are permitted access to our systems.

These are the purposes we will be using your Personal Information for, and the legal basis justifying its processing:

WE MAY USE YOUR PERSONAL INFORMATION TO: WHAT ARE OUR LEGAL BASES FOR PROCESSING YOUR PERSONAL INFORMATION:
Provide you with the service you are asking for (including location-based ones): navigating seamlessly on our websites or applications, creating an account, participating to our promotions or events, purchasing our products and delivering it to you or answering to your questions. 1. Legitimately using data in order to provide with the best possible experience when you interact with us.
2. The performance of a contract, when you expressly require a service.
Learn about your browsing patterns (on ours and other parties’ websites and applications), the performance of our websites and applications, and your interaction with them. We will use this information to create anonymous statistics, but also to personalize the content of our websites and applications based on what we know about you (see “Profiling”). We will also invite you to participate in surveys and researches. 1. Legitimately using data to understand our users and the market in which we operate.
2. When required by the applicable laws, your consent.
3. Please see our Cookie Policy, too.
Security. This will also include controls we might perform to confirm your credit worthiness and to prevent criminal/fraudulent activities. 1. Our Legitimate interest to assure a safe environment in which to operate, and to prevent crimes and frauds.
2. The legal obligations we are subject to.
3. Our contractual obligations.
4. When requested by the applicable laws, with your consent.
Profiling. Analyze your preferences, purchase history and tracked behaviour, even on third parties’ websites and applications, and connect this information with the one you provided to us to enrich your profile, predict your interests and personalize the content of our websites, applications, or our marketing and advertising messages. 1. Your consent.
2. Please see our Cookie Policy, too.
Marketing and advertising. Promote our products, services and events on our own or on third party’s websites, social media pages, or other media, by letter, email or other forms of electronic communication, with generic or personalized messages, and assess the success of our campaigns. 1. When requested by the applicable laws, with your consent.
2. Please see our Cookie Policy, too.
Management reporting; building of a legal defense. Our legitimate interest in keeping our organization and management informed, and to defend us in case of litigations.
Maintaining appropriate business records, and complying with lawful requests by public authorities and with applicable laws and regulations. The legal obligations we are subject to.
Receive products or services from you and manage our relationship. 1. The performance of a contract.
2. The legal obligations we are subject to.
Use your image (film or photos) at events to support our communication and promotional campaign. 1. Our legitimate interest to document events where we promote our goods and services.
2. When requested by the applicable laws, with your consent.

We may use technologies that are considered automated decision-making or profiling. We will not make any automated decisions that would significantly affect you unless such a decision is necessary for entering into, or the performance of, a contract with you, if we have obtained your consent, or we are required by applicable laws to use such technology.

5. HOW WE HANDLE PERSONAL INFORMATION

We may share or disclose your Personal Information for purposes consistent with this Privacy Policy in the following situations:

  1. Within our group of companies. For instance, to combine the Personal Information collected about you.

  2. With our service providers. We may share your Personal Information with companies we have hired to provide services for us, such as: perform marketing campaigns, publish our advertisement on websites and social media on our behalf, provide IT services (e.g. platform providers, hosting services, maintenance and support), perform researches and surveys, provide consumer-care services, organize competitions, sweepstakes and contests, manage events. We will ensure that any service provider engaged by us is bound to comply with data protection obligations, process your Personal Information only on documented instructions from us and do not use it for their own purposes.

The following table lists the categories of Personal Information disclosed for a business purpose and the categories of recipients who have received this Personal information. Please note that not every one of the following categories may apply to your Personal Information.

Category of Personal Information Disclosed for a Business Purpose Categories of Recipients
  1. Identifiers

  2. Personal information

  3. Commercial information

  4. Internet or other electronic network activity information

  5. Geolocation

  6. Sensory information

  7. Inferences drawn from personal information
  1. Bacardi group affiliates

  2. Service providers

  3. Law enforcement or government bodies
  1. Where your Personal Information may be transferred along with other business assets. In such cases, Personal Information may also be shared during any assessment process, subject to confidentiality and non-disclosure requirements.

  2. Where we have received your consent to the disclosure of your Personal Information.

  3. To fulfil a service to you.

  4. To comply with the law or respond to legal process or lawful requests, including from law enforcement and government agencies.

  5. To investigate complaints or possible breaches of law, to protect the integrity of our assets, or to cooperate in any legal investigation.

  6. To protect our rights or property, including enforcing the terms governing your use of our services.

6. DATA SECURITY AND BREACH

  1. Bacardi adopts reasonable security practices and procedures to protect your Personal Data from unauthorized access, use, damage, modification, disclosure, or impairment while under our control, in accordance with Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 under the Information Technology Act, 2000 and applicable laws.

  2. By using the Platform, you acknowledge the inherent security implications of data transmission over the internet, which cannot always be guaranteed as completely secure. In case of any data breach, Bacardi shall take necessary steps as required by applicable Indian laws and cooperate with the relevant authorities. You are responsible for maintaining the confidentiality of your login credentials and account password, and for all activities carried out through your account, whether authorized by you or not. You must notify Bacardi promptly of any actual or suspected unauthorized use of your account or password.

  3. When we need to share your personal information with third parties in order to sell or deliver our products to you, or because required by the law, the parties receiving your Personal Information will process it independently and will be fully liable for complying with applicable data protection laws.

  4. Our websites and applications may, from time to time, contain links to and from the websites of third parties, or you might interact with us on various social media forums. These websites and social media have their own privacy notices or policies. Please check them before you submit any Personal Information. We are not responsible for the practices employed by third party websites linked to/from our sites nor for the information contained therein.

  5. We may sometimes offer you a service or application in co-operation with partners (for example, co-sponsors or licensors, licensees or distributors, advertising partners and social media platforms). We may therefore disclose your personal information to those partners. This disclosure will happen, depending on its purpose and characteristics, and the applicable legal requirements, based your consent, or our legitimate interest.

  6. We are a multinational company, and our affiliates, partners and service providers are located all around the world; for this reason, your Personal Information may travel internationally. Whenever this happens, we implement appropriate measures to assure the original level of protection is maintained. You may request a copy of any relevant documents in relation to the transfers of your Personal Information.

  7. Where we transfer your Personal Information outside India, such transfers shall be made only if the transferee ensures the same level of protection as is required under applicable Indian law, including the Information Technology Act, 2000 and the rules made thereunder.

  8. Cross-border transfers of Personal Information shall be permitted to all countries except those specifically restricted by the Government of India.

7. THIRD PARTY LINKS AND SERVICES

The Bacardi App may include links to third-party websites, applications, or services. Your use of such features may result in the collection, processing, or sharing of information with these third parties. Please note that Bacardi is not responsible for the content, security, or privacy practices of such third-party websites or services, and we do not endorse or make any representations regarding them. This Privacy Policy does not govern information you choose to provide to, or that may be collected by, such third parties. We strongly encourage you to review the privacy policies of these third-party websites or services before sharing any personal information with them.

8. YOUR RIGHTS

Subject to possible restrictions under Indian laws, you are entitled to certain rights, such as the right to:

  1. access, review, and correct your Personal Information;

  2. nominate another individual to exercise your rights in the event of your death or incapacity;

  3. withdraw your consent at any time (with effect for the future);

  4. request deletion of your Personal Information, subject to legal or contractual requirements; and

  5. raise grievances with our designated Grievance Officer.

9. RETENTION PERIOD

We retain your Personal Data only for as long as it is needed for the purposes for which it was collected or as required under any applicable law. In some cases, we may retain certain data for longer if it is deemed necessary to provide our services, prevent fraud or misuse, or protect our legal rights.

10. DATA DELETION

You may request deletion of your personal information or withdraw your consent to our use of your information at any time by contacting Grievance Officer. Upon receiving such a request, we will permanently delete or anonymise your personal information and will no longer have access to use it, except where retention is required by law or for legitimate business purposes such as compliance with tax or accounting obligations. Please note that if you withdraw consent or request deletion of information necessary to provide certain services or benefits, we may be unable to continue offering those services to you.

11. CHILDREN

Our website, applications and services are designed to appeal to adults only. We do not knowingly solicit any information from children or people under the legal drinking age, nor do we knowingly market or otherwise target our websites or its products or services to children or people under the legal drinking age. If we become aware that a visitor to our websites is a child or under the Legal Drinking Age in the country or other territory in which he or she is located at the relevant time we will remove their Personal Information from our files.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We encourage you to review this Policy periodically. If we make material changes, we will notify you as required by law, for example by posting a notice on the Bacardi App or by sending you an email. Your continued use of our services after such changes will be treated as your acceptance of the updated Privacy Policy.